The possibility for legal entities in Serbia to purchase investment gold has proven to be an exceptional opportunity. The decision of legal entities to purchase investment gold has turned out to be an extremely wise and significant strategic investment decision. Investment gold is considered the safest investment, especially in times of economic instability and inflation. It is often also used for the diversification of a legal entity’s asset portfolio.
REASONS WHY LEGAL ENTITIES PURCHASE INVESTMENT GOLD?
1. SAFE INVESTMENT – Gold is traditionally considered a safe investment and a safe haven in times of global economic and political uncertainty. These are also the most significant factors that predominantly influence the increase in the value of gold. The price of gold rises strongly during periods of crisis, inflation, or recession.
2. PROTECTION AGAINST INFLATION – Gold is the best hedge – protection – against inflation. When inflation rises, the value of fiat currencies declines, while gold retains its value. For companies that want to protect their assets from inflationary pressures, purchasing investment gold is the most effective solution.
3. PROTECTION AGAINST EXCHANGE RATE CHANGES – Companies operating in countries with a domestic currency protect themselves by purchasing investment gold against sudden weakening of the domestic currency. This does not necessarily mean that it will happen, but if it does happen, the negative consequences will be minimal.
This type of protection is also used as a hedge against sudden exchange rate fluctuations in the foreign exchange market.
A large number of successful companies have started using investment gold to protect their business accumulation held in fiat currency. Companies transfer part of their capital into investment gold in order to preserve the real value of their assets.
4.PORTFOLIO DIVERSIFICATION – Investment gold as a tangible, physical asset is not directly connected to capital markets – stocks and bonds – which means that it can help reduce the risk of volatility in capital markets. Companies that purchase and own investment gold become more independent from other investments.
6. TAX EXEMPTION – Investment gold is introduced into domestic legislation by the Value Added Tax Law. It is exempt from VAT in accordance with Article 36b.
WHAT PORTION OF THEIR FUNDS DO LEGAL ENTITIES INVEST IN INVESTMENT GOLD?
Legal entities invest in investment gold the portion of funds that has been accumulated through business activities and is not required for regular business operations.
That portion of money represents surplus funds available to the company.
In 2024, the price of gold increased by an incredible 40%.
In 2025, the trend from the previous year continued, and the value of gold increased by nearly 50%.
The increase in the price of gold motivated successful business entities to direct surplus accumulated funds into investment gold in order to preserve and increase their real value.
The mentioned trend during the current and previous year made investment in gold the most efficient in terms of return on invested capital. All investors in investment gold during the previous period achieved not only preservation of the value of their money, but also significant financial profit on the invested funds.
As a result of the above, LEGAL ENTITIES BECAME THE LARGEST BUYERS of investment gold in our market in 2025.
