Gold is invested in for several reasons. These are some of the most important ones:
– Independence from economic and political factors
– Security and stability
– Durability and resistance to destruction
– Limited availability
– Long-term value

One of the premium characteristics of gold is its LIQUIDITY. Gold has one of the highest levels of liquidity, both in normal and extreme conditions. During periods of major disruptions, gold tends to respond with a strong increase in value. What does that actually mean? In the event of social or economic instability that negatively affects income, business activity, or everyday life, gold acts as a reliable partner that helps overcome crisis situations. In other words, the money invested in gold is most valuable when it is needed the most.

Gold, as a means of preserving wealth and purchasing power, is often the foundation of any well-structured investment plan.
Purchasing investment gold represents one of the safest long-term investment strategies. However, investing in gold over a short period may result in smaller losses.
When buying investment gold, it is important to understand that the price per gram decreases proportionally with the size of the product.
This means that larger gold bars have a lower price per gram, while smaller bars are more expensive per gram.

It should also be taken into account that smaller gold bars often have a higher resale value relative to their purchase price, for the same total investment amount.

Therefore, it can be concluded that the choice of product is largely equivalent. The structure of the investment is primarily determined by the investment amount, and to a lesser extent by investment goals, such as protecting one’s livelihood and preserving purchasing power.

WHEN TO BUY INVESTMENT GOLD?

A common question is: “When should you buy investment gold?”

The precise answer is simple: You buy investment gold when you have available capital.

In order to make a correct and timely investment decision, it is important to understand relevant information about the movement of gold prices over the past months, years, and decades.

Analyzing the global gold market, as well as making informed investment decisions related to gold, requires reliable data and credible sources.

Investing in gold falls into the category of the safest long-term investments.

INVESTMENT GOLD – PROTECTION FOR YOUR FINANCIAL SECURITY

The primary functional value of investment gold is to preserve the purchasing power of money. Gold protects the value of money through the growth of its own value, which typically exceeds the rate of inflation over a given period.
In stable economic conditions, the value of gold generally increases by a few percentage points above the inflation rate. However, during periods of significant turbulence and global instability, the price of gold can rise far beyond inflation, generating substantial returns for investors.
Such a situation occurred in 2024 and 2025, when the value of gold increased by an extraordinary 90%.

WHO BUYS INVESTMENT GOLD?

In addition to its core function, investment gold also has an extended role — it serves as a safeguard for one’s financial security. This is reflected in the high flexibility of the products themselves. Product flexibility means that the gold you own can be used in a practical and efficient way to meet your current financial needs. Flexibility reaches its highest level when an investment portfolio includes smaller gold bars, typically ranging from one to ten grams, as they allow for easier and faster liquidity when needed.

INVESTMENT GOLD is purchased by both individuals and companies seeking to protect their capital. It is at the center of interest for those who want to manage and minimize currency risk.

Recently, the world has experienced two major global events — COVID-19 and the Russo-Ukrainian War — both of which triggered strong global inflation. Countries worldwide faced a common economic challenge that rapidly eroded the standard of living for both individuals and businesses. Money across the globe began losing value. There is virtually no currency that remained fully resistant to the effects of high inflation.

Taking these factors into account, many businesses began searching for ways to protect their accumulated capital, particularly retained earnings. Given the strong long-term growth of gold, investing in gold has emerged as an optimal solution.
Investment gold is considered a cash equivalent, meaning it can be liquidated at any time.

The value of gold has increased by an impressive 160% over the past five years.>

Cash equivalents are highly liquid assets that can be immediately converted into cash and used for payments. The most common examples of cash equivalents are marketable securities that can be quickly liquidated, as well as precious metals.

In addition to companies, individuals have also recognized the impact of rising inflation. As a result, the global trend of capital protection has reached our market as well. At the center of this interest is investment gold, particularly among the following types of investors:

  1. Individuals who invest in gold often allocate funds from dividends (profits) or income from self-employment into investment gold.
    Gold purchased in this way remains in the ownership and physical possession of the buyer.
  2. Individuals with savings in various currencies convert part of their funds into gold to protect their value.
  3. Individuals with fixed-term bank deposits that generate little or no return often redirect their capital into gold
  4. Individuals who benefit from high real estate values may sell property and invest the proceeds in gold.
  5. Individuals  who do not yet have sufficient funds to purchase real estate use gold as a way to preserve accumulated capital until they reach their financial goal.
  6. Individuals who already own multiple properties often use gold to protect surplus capital from inflation. In many cases, these are among the largest investors.
  7. People who have sold business ownership stakes and chosen a more stable lifestyle frequently allocate significant portions of their capital into gold. This group ranks among the top investors in terms of investment size.

Across all these categories, the goal remains the same — PROTECTING MONEY FROM INFLATION.

FOR CENTURIES , GOLD WAS THE SAFEST DESTINATION IN DIFFICULT SITUATIONS

For thousands of years, gold has proven to be an unparalleled instrument in the fight against inflation.

Corporate investors purchase gold using accumulated business capital. This typically refers to funds that are not required for day-to-day operations — capital held in company accounts and recorded in financial statements as retained earnings.

Gold purchased in this way remains in the ownership and physical possession of the legal entity.

The most secure way to store gold products is in bank safety deposit boxes. These are available to both individuals and companies. The cost of using such safes is relatively low, usually amounting to only a few thousand dinars per year.

The benefits of investing in gold can sometimes be realized immediately, but this should not be considered the rule. Gold investment is primarily a long-term strategy.

There is one key characteristic shared by all categories of investors, whether individuals or companies: the protection of capital earned through real work. The primary goal for all investors is the elimination of currency risk caused by natural, artificial, or other economic factors.

The profile of a gold investor is as follows:

An educated and economically wise person of middle and older age, who does not want to entrust their capital to adventurous investments and currency risks (inflation, currency changes, etc.).
By owning investment gold, greater economic freedom, independence, diversification of the asset portfolio, as well as hedging of capital in crisis situations are achieved.

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