SWISS
GOLD
SWISS GOLD
The year 1951 represents a landmark moment in the production of precious metals — a day that changed the industry forever — when the Swiss company Argor-Heraeus was founded.
From that day forward, your personalized solutions for creating new value from the highest-quality gold (999.9 purity) have been entrusted to Argor-Heraeus, a company renowned for its prestigious technological reputation.
Today, seventy years later, Argor-Heraeus is part of the global business group Heraeus, headquartered in Hanau, Germany. The year 2017 marked a key turning point in the ownership structure of the company. In that same year, the global business division HERAEUS P.METALS, operating within the ownership portfolio of Heraeus, acquired 100% of the shares of Argor-Heraeus.
In this way, Heraeus and Argor-Heraeus became the largest precious metals producers on a global scale. Heraeus and Argor-Heraeus implement innovative technologies in their production processes, which are carried out according to the highest environmental standards.
Today, the Heraeus Group operates in 40 countries across all major time zones and employs approximately 14,900 experts specializing in the analysis and production of precious metals. An interesting fact is that all other precious metals producers combined generate lower revenues than the Heraeus Group.
This best illustrates the strength of the Heraeus brand. The strength of the brand is further confirmed by the fact that Heraeus reports goodwill valued in billions of euros within its financial statements.
As the parent company overseeing production processes, Heraeus highlights Argor-Heraeus as its leading refinery. The logo of Argor-Heraeus appears on international certificates guaranteeing the authenticity of products manufactured by Heraeus, Argor-Heraeus, and Münze Österreich.
In addition to precious metals production, the Heraeus Group also includes companies operating in the fields of environmental protection, electronics, healthcare, and industrial applications.
Across all business operations, the Heraeus Group utilizes innovative technologies, solutions based on sophisticated material expertise, and technological leadership. Trust, reliability, strict adherence to leading compliance standards, transparency, and financial stability have been the core business principles of the Heraeus Group for more than 160 years.
According to key business indicators — including revenue, number of employees, and value of business assets — Heraeus ranks among the top ten family-owned companies in Germany.
Today, seventy years later, every association with Heraeus and Argor-Heraeus implies the highest level of quality and maximum security.
The most valuable asset in the gold trade, apart from gold itself, is trust.
When purchasing gold, large amounts of money and gold bars change ownership.
Choosing a credible company to which you will entrust your confidence is of essential importance for the success of your investment.
When choosing a company you can trust, it is important to pay attention to the following factors:
– PRODUCT AVAILABILITY
Companies that maintain high product availability and transparent selling and buyback prices represent the best choice.
– BUSINESS MODEL
Companies that offer advance purchases requiring full upfront payment cannot be considered the best choice.
– COMPANY STABILITY AND LONGEVITY
It is important to pay attention to how long the company has been operat
– COMPANY REFERENCE PARAMETERS
It is necessary for all company reference parameters to be stable and for the principle of going concern (continuous operation) to be fulfilled.
– EXPERIENCES AND RECOMMENDATIONS FROM FRIENDS, AS WELL AS PUBLICLY AVAILABLE REVIEWS
Business reputation and credibility that a company builds in a relevant market are of great importance. They are demonstrated through consistent respect for all elements of an established business relationship.
Selling and buyback prices should be publicly available at all times. If prices are not transparent, you are effectively leaving your investment to the discretionary decisions of the governing bodies of the company.
WHEN PRODUCTS ARE NOT IN STOCK WITH THE SELLER
If prices are unrealistically low and delivery times are significantly long, it may indicate the presence of a pyramid scheme, which is strictly prohibited under the Trade Law. In many cases, such traders use various “disguised” forms to carry out their activities without interruption.
Such companies should not be trusted.
The buying and selling of precious metals is a matter of trust. That is why we provide transparent information on the prices of different investment products, both gold bars and gold coins. From our very foundation, our professional orientation has been focused on becoming a reference point for the purchase of precious metals. We offer our clients individually configured solutions for the physical purchase of precious metals.
In our business, we place special emphasis on building positive relationships with our valued clients. We also maintain a respectful relationship with the state, contributing to economic development by creating new economic value and fulfilling all tax obligations in the country where we operate.
Thanks to our credible market presence and the trust placed in us by the world’s strongest precious metals brand Heraeus, today Zlatara Gold represents one of the largest distribution centers for precious metals in Southeast Europe.
This would not have been possible without you, your trust, the trust of our partner brands, the trust of the key regulatory institutions governing our business, and the positive business environment in our country.