The very thought of gold associates us with wealth, security, and power.
Throughout history, gold was available only to wealthy individuals and powerful rulers.
Today, gold is accessible to each of us, if we choose so.
Gold represents the foundation of our financial security, both in the present and in the future.
Unpredictable situations occur in the world every few decades, whether they are wars, crises, conflicts, or circumstances such as those taking place today.
One such situation was the pandemic caused by the COVID-19 virus, which represented a global challenge for the entire world.
Shortly after the pandemic subsided, the Russia–Ukraine conflict began, frightening the entire planet and placing the world before new challenges and hardships.
Crisis situations have often caused major difficulties for people in this region. Wars created the greatest social and economic disruptions.
Younger generations do not remember the crisis that occurred several years after the breakup of the former Yugoslavia, when a phenomenon known in economics as HYPERINFLATION emerged.
In such circumstances, people tried to protect their money by exchanging the domestic currency for Deutsche Marks and keeping it, as commonly said, “under the mattress.”
About ten years later, another devaluation of money occurred, this time on a European level. In a legally regulated process, the Deutsche Mark was replaced by the new European currency — the euro.
The conversion rate at which the exchange was carried out was 1 euro = 1.96 DM (Deutsche Marks).
Shortly afterwards, a product that had previously cost one Deutsche Mark began to cost one euro.
Therefore, based on this, it may be concluded that this economic decision effectively reduced the capital of every European citizen by one half.
Because of such and similar situations, it is important to have investment gold within your asset portfolio.
Why do we emphasize INVESTMENT gold? Because it is gold of the highest possible purity — 999.9 — and only such gold is exempt from value added tax (VAT) and capital gains tax.
In essence, investment gold is exempt from all forms of taxation, which is why it enjoys a unique and privileged asset status.
One kilogram of investment gold was worth approximately 12,000 euros at the time the Deutsche Mark was replaced by the euro, while today the same amount is worth nearly 60,000 euros.
It is certain that gold will very soon reach new record levels due to the enormous inflationary pressures with which central banks are attempting to cope through various monetary and economic measures.
One of the PREMIUM characteristics of investment gold is its LIQUIDITY.
Throughout history, gold has demonstrated exceptional resistance to all social and economic disruptions. The same was true during the period when COVID-19 brought the entire world to a standstill.
Even during the greatest uncertainty in modern history, when the world’s largest gold producers suspended production in order to protect their most important business resource — the health of their employees — gold continued to be liquidated through investment centers worldwide.
Investment gold represents the most liquid form of assets, one that can be liquidated at any moment.
Gold reacts to every social disruption and period of uncertainty with a noticeable increase in value.
Therefore, money allocated into investment gold, if needed during a time of crisis, will be worth more than it was during stable periods. This is one of the most important functional characteristics of gold. In essence, this means that the money stored in gold will be worth the most precisely at the moment when we need it the most.