Precious metals are products that are traded 24 hours a day.

Argor-Heraeus represents a company with the highest technological reputation in precious metals production.

Products of all precious metals manufacturers are not equally valued on the global market.

Product valuation, from a liquidity perspective, depends on the global presence and recognition of the manufacturer.

The largest gold producer in Europe is the Swiss-German conglomerate Argor-Heraeus, which is part of the German business group Heraeus.

Products from the Heraeus / Argor-Heraeus group are considered the most prestigious brand in the precious metals industry.

As such, products from the Heraeus–Argor-Heraeus group provide their owners with the highest level of security and liquidity.

The highest level of security means that the products are recognized worldwide without additional verification.

The highest level of liquidity means that products are liquidated upon request—immediately, without delay or waiting time.

Every association with Heraeus and Argor-Heraeus implies the highest quality and the highest security.

Products from the Heraeus group have the highest investment potential. This means that these products can be liquidated anywhere in the world at relevant market values.

Reference buyback values for investment gold are always approximately 2.5% lower than selling values. This difference between selling and buyback prices is necessary due to the high volatility of gold prices, which can change from minute to minute.

Not all manufacturers’ products are equally represented and valued on the global precious metals market.

Products from Swiss refineries enjoy the highest level of trust in the global precious metals market.

Products originating from Eastern refineries are less valued and less represented in developed markets.

To make the correct decision, it is always necessary to check the buyback value of a specific product before purchasing.

In addition to the manufacturer’s business reputation, the business reputation of the distributor to whom you entrust your gold purchase is also very important.

The reputation of a distributor represents the position it has built in the relevant market.

Reputation is reflected through the predictability of the entire business process from start to finish.

Before deciding to purchase gold, it is necessary that all information is made available to you.

It is very important that selling and buyback values are publicly available so that you can track the performance of your investment and manage it effectively.

Reputation implies respect for all obligations arising from an established business relationship.

Investment in gold represents the elimination of potential monetary risks and uncertainties, and as such must be fully predictable and transparent.

The regulatory framework of our business is the Republic of Serbia. The entire business process is carried out in accordance with the regulatory laws of the Republic of Serbia.

LOOKING TO THE FUTURE!

Products purchased from us can be liquidated at any time at preferential prices that are publicly available on our digital platform.

When our country becomes a full member of the European Union, products from the Argor-Heraeus group, in addition to our local market, will be eligible for liquidation in any EU country and in the Swiss Confederation, without regulatory restrictions related to cross-border transport of precious metals.

(NOTE: At present, the cross-border transport of precious metals across the state borders of our country is prohibited.)

Zlatara Gold has been operating and maintaining a credible presence on the regional market for a full decade.

From its very foundation, our professional orientation has been focused on becoming a reference point for the purchase of precious metals. We offer our clients individually configured solutions for the physical purchase of precious metals.

In our business, we place special emphasis on building positive relationships with our valued clients. We also maintain a respectful relationship with the state, contributing to economic development by creating new economic value and fulfilling all tax obligations in the country where we operate.

Thanks to our credible market presence and the trust placed in us by the world’s strongest precious metals brand Heraeus, today Zlatara Gold represents one of the largest distribution centers for precious metals in Southeast Europe.

This would not have been possible without you, your trust, the trust of our partner brands, the trust of the key regulatory institutions governing our business, and the positive business environment in our country.